Date Posted: 3/3/2015
Job Title:
Brand Marketing & Licensing Director/Manager (
Company:
Century Innovative Technology Limited
Location:
Beijing, CA
Job Description:

 Founded in 2012, Century Innovative Technology (CIT) creates educational entertainment (edutainment) under the IP brand,“Bodhi and Friends” , to foster positive values and multiple intelligences in children aged 2-8 in China and around the world.


CIT’s team of international experts in education, technology and gaming have collaborated with top educational institutions to develop a rich portfolio of award-winning edutainment content including: Animation & Music, Language Learning APPs, Professionally Curated Mobile Platforms, and Kindergartens.


Our synergistic suite of premium O2O products for early childhood provides edutainment content in a safe and fun environment, trusted by parents, and beloved by children.


Brand Marketing & Licensing Director/Manager (Beijing)


Responsibilities


Licensing part:

Develop and recruit licensees for cartoon and consumer products;

Ensure that the company is protected by appropriate inbound and outbound contracting and licensing of products and services;

Direct the on-going management, relationship development and revenue maximization from existing clients;

Handle all necessary correspondence from related companies, clients and/or producers requesting fee quotations and license requests for use of Company’s products;

Work closely with the transaction lead to ensure a successful reviews and business negotiations


Marketing part:

Formulate and implement effective strategies for all marketing planning & media planning

Develop and supervise the promotion activities & marketing collaterals

Explore branding development for all marketing activities via print, online and social media


Requirements


Bachelor Degree in Business Administration, Marketing or related discipline

Extensive experience in the licensing of cartoon and consumer products to third parties

A broad understanding of relevant business legislation e.g. competition law

Minimum 5 years’ experience in online & offline marketing

With brand building experience is an advantage

Ability to motivate and manage teams to deliver company targets

A proven track record in managing teams to deliver a high quality service to internal and external customers

Excellent interpersonal and communication skills

Passionate, creative and enthusiastic

Proficient in spoken and written English and Chinese

Those with less experience will be considered for the “manager” role

 

310 Sutter Street, 2nd Floor, San Francisco, CA 94108
Tel: (415) 626-6730, Fax: (866) 855-0200, Toll Free: (877) 855-6888
www.thomasexecutiveresources.com © | Privacy Policy | Terms Of Use